When it comes to online banner advertisements, there are static banner ads and animated banner ads. While both have advantages and disadvantages over each other, in my opinion, when you have options I’d rather you went with the animated banner ad.Some of the winning arguments in favor of using animated banner ads are as follows:
They Are Attention Grabbers
When you open a web page and find the content you are looking for then your peripheral vision senses some movement, you are likely to pause your reading and check out what the movement is all about.
Animated banner ads attract the attention of almost every user who opens the publisher web page it’s located on. Most banner creators have options for varying the speed of the animation so you should adjust it to favor the target market you want to attract.
Animated banner ads attract the attention of almost every user who opens the publisher web page it’s located on. Most banner creators have options for varying the speed of the animation so you should adjust it to favor the target market you want to attract.
They Can Send More Than One Message
Static banners usually pass only one or two messages otherwise they would look too cluttered and confusing. Animated banner ads on the other hand can send multiple messages in that one single small space.
For instance, you may use different frames to tell clients about a new product in one, a discount offer in the next frame, and prompt them with a call to action in the next frame. With most banner creators, you can put all these messages together to be viewed by your target market in short successive frames lasting only a few seconds.
For instance, you may use different frames to tell clients about a new product in one, a discount offer in the next frame, and prompt them with a call to action in the next frame. With most banner creators, you can put all these messages together to be viewed by your target market in short successive frames lasting only a few seconds.
Animations Make Lasting Impressions
Using an animation in your banner ad may get people talking about it and sharing it, and thus creating greater awareness for your products and any promotions you may be running. Additionally, even if the viewer may not immediately click on the banner ad, they are more likely to remember the animations in your ad even after they have switched off their computer.
Animations in a banner ad are more memorable and their details are more vivid than those of static banners.
Animations in a banner ad are more memorable and their details are more vivid than those of static banners.
Animations Increase Click Through Rates
Animation in a banner ad makes the viewer curious and this leads the viewer to clicking on the banner. Whether the clicks generate leads and turn into conversions or not, the fact remains that you are more likely to get higher click through rates (CTR) using an animated banner rather than a static banner advertisement.
Animations Decrease Costs and Space Usage
As mentioned earlier, one banner ad can be used to convey multiple messages. This negates the need for posting many different static ads with different messages and thus reduces advertising costs. This mostly applies where the advertiser pays according to the space occupied by the banner.
Animations Lead To Decreased Load Times
Some animation formats such as Flash and GIF produce images that are much smaller than JPEG files commonly used for creating static banners. The smaller data size means the web page loads faster compared to a web page with static ads.
There are so many advantages of using animated banner ads over static banner ads. They make a longer lasting impression and are more attractive to internet users.
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