Meta tags are used to provide a brief information of a Webpage to search engine crawlers. There are three type of meta tags- Keyword, Description and Robots. Out of which, the most popular meta tags are meta keywords and meta description tag. Webmasters must insert these meta tags in their web-pages. Although, some experts says that meta tags are of no use now a days, still those experts use meta tags for their web-pages.
Google might consider your meta description while displaying your page link in SERP (Search Engine Result Page). While, Yahoo uses meta description for PR. So, its a good practice to consider meta tags for your webpage.
How to use Meta Tags: First thing to know is that, these meta tags are written in <Head> section of the webpage. Let me explain how to use different meta tags in a page.
- Meta Keyword: Meta keyword tag is used to place targeted keywords of the page in it. The keywords that are most relevant and describe the webpage should be place in the Meta Keyword Tag as below syntax:
- <meta name="keywords" content="Keyword1, Keyword2 etc. (about 20 to 30 unique words that are most relevant to page.) ">
- The best practice is to use SYNONYMS of keyword in Meta Keyword Tag.
- Meta Description: Meta description tag consists of the brief description of the webpage, so that web crawler can understand What the page is about, What is the theme og the page etc. It should be placed as below syntax:
- <meta name="description" content="Description about page about 120 words having accuracy and keyword rich text. ">
- Try to use targeted keywords in Meta Description tag also.
- Every web page must have unique and different Meta Description tag.
- Meta Robots: Meta Robots Tag is used as an alternative for Robots.txt file. As this file consider page and file name that you don't want to get indexed by Web Crawlers. Meta Robots Tag also plays the same role. It also consist of the page that you don't want to indexed. Meta Robots tag can be used as below syntax:
- <meta name="robots“ content=“noindex, nofollow“>
- This tag also tells the web crawler to not follow the links provided on the page.
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