Big player strategy for better SEO in 2013

Google has rolled out a Panda update last month, but in real sense it was not a manual update. It was almost 2nd update in this year. Matt Cutts, the Googler has already announced that the coming Panda refresh will be less noticeable to webmasters. As Panda has been integrated in Google's real time algorithms, its manual refresh will be less sever. Due to these Panda updates, many websites are being penalized everyday. So, how to keep your site safe from these damages.

Well, the primary concern of Google is providing its users the best relevant search results. So, as an SEO, you must keep this in mind that you have to keep your visitors busy on your website. Here are some of the key factors that should be focused for effective SERP approach in 2013.

Applying Social Media Power:

These days, the powerful and most effective social sites are Facebook, Google Plus, and Twitter. Matt Cutts has already stated that- "I can see social becoming a bigger signal in the long term. And Google wants to reward sites that have good signals". There are several ways of using this power for your website's optimization.

• Plus One: Google Plus one acts as trust vote for your story or content. More the plus one counts for your story, higher will be its priority for search results. Google considers this plus one as recommendation and when you are signed in to Google account, it inform you about your friends who have recommended that story for you.
• F-Like: Facebook is one of the most effective social networking site for SEO approach. F-Like plugin lets you to recommend any story on Facebook.  It will help you in boost-up your site's traffic. Further Facebook activity also effects your site's SEO.
• Twitter Tweets: Twitter is very popular for real time story updates. Twitter Tweets are also very important for getting targeted traffic and links sharing. Twitter Tweets and Twitter Mentions are also a part of Google's SEO strategy. As Google confirmed that "Twitter authority have its impact on the weight of the links that are shared".
• Comments and Discussions:  If you succeed in converting your story comments in conversations, then you don't need to worry about site's traffic. But spam commenting must be avoided. Comments on your story represents the real potential of your article, or website. So, the rankings depends a lot on post comments.
• G-Plus share and Facebook Share: Sharing a story on social media means there is something valuable in the story. When there are more the number of social share for your story, more and more visitors will be engaged with your story, and that's what Google wants. Make your story viral on social networks, and make it appear on top of search results.
• Followers Count: More the number of your site' s followers on different social media, more will be popularity. It means your followers/users are happy with you and its a sign of Google's promise to its users of providing relevant and effective content for their queries.

Applying Author's Power:

After launching Google Plus, Author Rank and Page Rank is considered as an important factor in indexing search results. Google provides its trust factor for search results by verifying Author and the Social Page of website. There are many advantages of verified authorship such as:

• For verified authors, writer's profile picture is displayed along the search results. And the users are more likely to click on that link for which verified author image is displayed.
• It adds credibility of author for ranking purposes.
• It is a trust indicator of author and link for users. The search results also shows the number of people who followed that particular author, which represents potentials strength of author.
• A verified author gets more authority and improved ranking for search results.

Applying Content's Power:

In SEO industry, it is a fact that Content is King. So, you should take special care of your website's content/posts. Your story content is the primary thing for which visitors/users reach to your website. Keep following things in mind for making your content the power of your site.

• Your content should be of high quality. You should publish what your users want to read. And further, your story must be shared in an interesting way.
• You should use relevant and sufficient inbound links to your content. It will help in generating page views.
• Always try to share relevant media such as image or video with your post. It will make your story interactive.
• Encourage your visitors in guest posting, that will help you in making a valuable community for your site.

Other than these factors, you should try press release for your featured story, sharing info-graphics, video channel  etc. SEO is very crucial factor for online industry as online education has become very popular and most convenient way of learning these days. That's why webmaster are crazy about better SEO..