5 Tips And Tricks To Create An Interesting Infographic Design

Info-graphics have been around for many years, but it's only recently that they have gained so much attention and recognition as an excellent way to communicate complex subjects and information. In fact, audiences are more likely to see a link for an info-graphic than a lengthy article.

You can't deny that an attractive and interesting infographic will attract your attention. This is not surprising as the images, graphs, and texts provide plenty of information in the most creative method possible. In addition, this communication tool allows you to easily grasp the information it tries to relay, and you can even share the information across various platforms just as easily.

Since info-graphics are now considered an effective communication tool, many individuals, companies, and brands want to use them. If you are planning to make one, your goal must be to create an interesting info-graphic design that will pull your audience in. Here are a few tips and tricks.

1. Decide On A Focal Point

Some infographics become a complicated mess of text and graphics. This is because some designers get carried away; thus, they produce an infographic that is overwhelming and unhelpful.

To avoid overwhelming your audience with the amount of information you wish to communicate, you must consider relying on one central graphic that communicates the gist of the message or theme. The main graphic is used to attract your audience, and it can give them an idea of what they can expect. In addition, the main graphic allows the audience to easily digest the information presented. Once the main graphic pulls your audience in, you can then consider drawing their attention to the other images, graphs, and textual information.

2. Remember That Size Matter

When creating an infographic, you have to know that size matters. If you happen to visit social media websites and other blogging communities, you will find various kinds of infographics. You might notice that most infographics have a vertical rectangular shape.
This shape makes the graphic more appealing. In addition, it provides designers plenty of space where they can add content. You can use taller infographics if you have a lot of information to present.

3. An Easy Read

The main goal of an infographic is to present complex information in an easily comprehensible manner through graphical support. This means that the visual presentation must be digested as quickly as possible. You have to skin the pieces of information down to the bare essentials. Remember to keep only the overall gist of the topic and its important points. When your audience looks at the end result, they must be able to easily understand what is being communicated.

If you fail to keep this in mind, you won't be able to create an interesting infographic design. As a result, you might end up having a visual presentation that fails to communicate data in an engaging and easily understandable method.

4. Use Applicable Images

Interesting infographics turn boring, complicated information into an interesting visual presentation by applying a graphical metaphor that's easily understandable. This means that when an ordinary person looks at the graphical metaphor, he can instantly understand what is being presented. Instead of using plain graphs and charts, you can use interesting images and graphics that present the information in a whole new perspective.

5. Proper Use Of Color, Text, And Good Content

You have to understand that infographics do not need to be very colorful to attract attention. When designing infographics, you must choose the right tones and shades. For instance, you can use a few bright ones and some muted shades. You can even use a minimum of two colors and still get a great-looking infographics.

In addition, you must also avoid using a bunch of fonts in one visual presentation. Infographics with different texts will only discourage a lot of audiences. As a tip, you can use Arial or Helvetica since these are good fonts that are can be read easily. Additionally, instead of using different fonts, you can use various sizes and weight to create variety.

Lastly, you need to understand that creating infographics is not only about displaying your abilities in graphical design. It also means using the right pieces of information. With that in mind, you must have interesting content to add to the design of the infographic. This combination makes a perfect infographic that will not only attract the audience but keeps their attention as well.

Kris Hopkins is majoring in Graphic Design and she also writes for DesignerInfogrpahics, a leading infographic design agency. Some of her written works have been featured at www.designerinfographics.com.