There are very few doubts at the moment about the fact: the Web is going mobile. More and more individuals are actively using their smartphones and tablet computers to go online, and some are even shifting completely to a mobile device for everyday computing needs.
- 15% of the global Web traffic is already coming from handheld computers, and this proportion is projected to only rise in the following years.
- Polls indicate that most consumers who use smartphones strongly prefer to search for information and shop online on mobile-friendly (so-called responsive) websites.
As a consequence, website owners and developers are facing a new set of challenges to cater for the growing mobile visitor group. Applying best practices such as simplified layout, optimized navigation, large, fingertip-friendly buttons and links, swipe-enabled elements, proper font sizes, etc, has shown to be an effective measure for improving engagement and conversion from mobile phone and tablet visitor traffic.
A certain amount of additional work needs to be done to arrive at a user-friendly responsive website, yet those who opt out are risking losing one of the greatest business opportunities or the current decade.
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