5-Ways To Increase Web Traffic Using Chat Applications

In the marketplace, be it online or conventional, there is evident cut-throat competition where everyone is striving to provide high quality goods and services to customers. Most businesses that have an online presence use social network platforms to advertise because they facilitate reaching out to a large audience.
There are various ways through which website owners can increase web traffic. This article focuses on five ways through which chat applications increase website traffic, which are discussed as follows:

1. Pop-up Messages in Chat Applications

These are advertisement messages that appear at the bottom or at the top of popular chat applications. Their main aim is to deliver a short, clear and concise message to a chat user in a captivating manner that will eventually make them follow it up by looking for more information in the target website.
However, this requires prior arrangements with the developer of such an application, since not all developers accept to add pop-up adverts in their chat applications.

2. Chat Feature in Websites

A business owner can also integrate a chat feature in their website. This is basically a web chat application that allows visitors to this site to communicate in an interactive manner with other visitors. Various chat rooms can then be created where visitors express their views in discussion forums. Such a feature is highly likely to make visitors to check the website out again and even spread the news to others.
The business owner can then view the chat history to get an insight into what people prefer and detest, and hence improve product and service delivery.

3. Increase Followers through Members

This can be achieved by employing a number of measures. For instance, a business owner can make the signing up process simple and easy. Then he can provide the option of a member inviting friends from other social networks, such as Facebook friends, twitter followers or Zinzzchat people network, to the lively discussion in the website.

Members may also post their chat activities in the website to other major social networks, hence enticing others to check it out and eventually generating traffic.

4. Reaching Out to Your Audience

A website owner has to play a direct role of reaching out and attracting audience to his site. This is done through the active participation of the business owner or company staff in discussion forums in the website, where they answer to queries being raised by visitors.
The fact that users are assured of getting firsthand information from the website through interactive chat session is sure to make them visit the site again. Acts such as announcing a new product to members first gives them a certain sense where they feel valued and come first.

5. Increasing Search Engine Optimization

A website owner can later on retrieve the chat history and filter out irrelevant content. He can then add the remaining content to the website. This will greatly increase the chances of the website coming among the first in search engine results. This can only translate to more and more traffic to the website.

In order for these tips to be effective and achieve the desired results, a business owner needs to be creative and innovative in order to always stay ahead of stiff competition.

Aslam is Vice President of  The SEO Metrics NY,a Digital Marketing Agency. You circle him on Google+ or twitter @Aslam.